Upload a Google Search Console Performance export for any website. Everything below is worked out in your browser from that file; nothing is uploaded anywhere.
Bars are daily values, the line is the trailing 7-day average. Shaded bands are confirmed Google ranking updates (Search Status Dashboard, 2026). Red markers show drops of 15% or more in the 7-day average.
Sorted by impressions. Low CTR in a big market usually means intent or snippet mismatch.
Position and CTR by device.
Rich result types Google showed.
Benchmark CTR is this site's own median CTR at each rounded position (queries with 200+ impressions; falls back to 50+ for small sites). Missed clicks = impressions × benchmark CTR − clicks. Search volume and keyword difficulty are not in a Search Console export, so impressions are the demand signal.
score (0–100) = 40 × log(impressions) / log(max impressions)
+ 30 × √(missed clicks / max missed clicks)
+ 30 × position factor (4–10 = 1.0 · 11–20 = 0.7 · 1–3 = 0.4 · 20+ = 0.2)
Each dot is a query (size = impressions). The dashed line is the site benchmark; dots below it are leaking clicks. Click a dot to find it in the table.
Built automatically from the most common modifier words in your queries. "Own page" checks whether any URL slug contains the word. Click a row to filter.
Most missed clicks. These rank but don't get clicked: rewrite titles and descriptions first.
CTR far above benchmark (300+ impressions, or 50+ on small sites). Reuse this wording.
Jump links (#section) are Google linking to headings within one page; they inflate impressions but are not competing pages.
A Search Console file has no competitor data, so live SERP analysis can't run inside this page. These are your highest-opportunity queries with a ready Google link for your top market. For each one, note who ranks top 3, whether an AI Overview, videos or People also ask appear, and what the top pages offer that yours doesn't. You can also paste this list into a chat with Claude and ask for a live competitor check.
| Search intent. Are the top results tools, guides, lists or product pages? Your page type must match what Google already ranks. |
| SERP features. AI Overview, videos, People also ask and image packs push organic links down and explain CTR drops at a steady position. |
| Content gaps. Sections, examples, FAQs or calculators competitors have and you don't. |
| Freshness and trust. Dates, named authors, sources and reviews on the pages above you. |
Generated by fixed rules from this export. Fact = read directly from the numbers. Hypothesis = a likely cause that needs checking.
Built from the diagnosis: tasks are ranked by impact against effort and spread over four weeks. Page and keyword names come from your data.