Many business owners ask what they will get from an SEO audit before they pay for one. This SEO audit report sample shows the format and the detail of a real report, so you can judge both before you ask for an audit.
The sample uses made-up data for a fictional roofing company. It is not a real client’s report.
Fill in the form below to download the SEO audit report sample as a PDF.
What a good SEO audit report includes
- Summary. The main problem, the estimated impact and the top 3 priorities.
- Website snapshot. Traffic, enquiries and Google Business Profile status over the last 90 days.
- Problems and impact. Each problem with the business impact written in leads and sales, not only technical terms.
- Priority order. High, medium and low items, so you know where to start.
- Next step. A call or a plan to review your real data.
What is in the SEO audit report sample
- Website snapshot with traffic and enquiry numbers
- Ten problems across titles, descriptions, headings, forms, mobile speed, local pages, reviews and schema
- Each problem linked to its impact on enquiries
- An estimate of the leads you could gain if the high-priority items are fixed
What the SEO audit report sample does not show
The sample does not show your real rankings, your competitors, or the exact steps to fix each issue. A full audit with your Search Console and Analytics data gives those details.
How to read each section of the SEO audit report sample
The SEO audit report sample is built so you can scan it in five minutes. Start with the summary and the website snapshot to understand the size of the problem. Then read the problems table from top to bottom. Each row answers one question: what is wrong, and what does it cost in enquiries? The priority column tells you which rows to discuss first.
The impact column is the most important part. A report that lists technical issues without business impact is hard to act on, because nobody knows which issue is worth fixing first.
How we estimate impact
We do not invent a single number. The estimate uses three inputs from your own data: current traffic to the affected pages, the enquiry rate those pages already produce, and the search volume for the queries you are missing. We then show a range, because the result depends on competition and on how quickly the fixes are made.
That is why the sample shows a range of 2 to 3 times more enquiries. Your real report will show your own numbers and a range that matches your market.
What we need before your audit
- Read-only access to Google Search Console for your property
- Read-only access to Google Analytics for the same period
- Access to your Google Business Profile insights, or a screenshot of the last 90 days
- A list of your three most important services and the areas you serve
We do not ask for passwords. Access is granted through Google’s own sharing settings (see how Search Console permissions work), and you can remove it at any time.
What makes a report useful after you read it
A useful report makes the next decision easy. After reading yours, you should know which three problems to fix this month, which problems can wait, and what result to expect if you fix the high-priority items. If a report leaves you with a long list and no order, ask for the priority column to be explained before you pay anyone to fix the issues.
Ready for a real report?
After the SEO audit report sample, the next step is a real one. Our SEO audit service starts with your own data. We check search intent, titles, headings, internal links, schema and mobile speed, then show you what is holding your rankings and leads back.
If you only want to check your titles and descriptions first, try our free SERP checker.
Why the SEO audit report sample uses a roofing company
The sample uses a fictional roofing company because roofing shows many common problems in one place: a generic homepage title, missing service and city pages, slow images on mobile and few reviews on the pages that matter. The same problems appear in plumbing, electrical, HVAC and cleaning businesses. The format stays the same, but the numbers and services change for each client.
What a report does not replace
A report shows what to fix and what it costs. It does not do the work. Many owners want to fix the top three items themselves, and that is a good start. The report helps you decide which items to fix first and which ones need a professional. For technical changes such as schema, redirects or site speed, a developer or an experienced WordPress specialist usually saves time.
FAQ
What is the difference between an SEO audit and an SEO report?
An audit is the full check. A report is the written result of that check. Good reports show problems with impact, not a long list of technical codes.
How long does an SEO audit take?
Usually 2 to 4 working days, depending on the site size and how much data is connected.
Is the SEO audit report sample real?
No. The sample uses made-up data to show the format. Your report will use your own numbers.
Can I download the SEO audit report sample?
Yes. Fill in the short form near the top of this page to get the sample PDF.